The Soob Productions was born from the creative vision of Ice Neal, a passionate filmmaker driven to bring inspiring and uplifting stories to the screen. Founded with the desire to create a space where her vision could flourish, The Soob Productions has become a platform for sharing stories that boldly proclaim our Lord. In 2022, Roby Meola joined the team as a co-director, bringing years of collaboration with Ice Neal to a formal partnership. While Ice Neal remains the primary creative force, contributing her talents as a screenwriter, director, producer, and music composer, Roby Meola enhances the company's capabilities with his expertise in music, sound design and visual effects. Together, they form a dynamic duo, creating a self-sufficient production house dedicated to crafting impactful and inspiring films.

The Soob has relied on long-time collaborators to assist Ice Neal with pre-production and post-production tasks. From casting to filming and editing, these invaluable partners have brought Ice Neal's vision to life, enabling the realization of even the most challenging and emotionally charged scenes on screen.